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The innovation of Tinder was the swipe—the flick of a finger on a picture, no more elaborate profiles necessary and no more fear of rejection; users only know whether they’ve been approved, never when they’ve been discarded. Hinge, which allows for more information about a match’s circle of friends through Facebook, and Happn, which enables G. It’s telling that swiping has been jocularly incorporated into advertisements for various products, a nod to the notion that, online, the act of choosing consumer brands and sex partners has become interchangeable.“It’s instant gratification,” says Jason, 26, a Brooklyn photographer, “and a validation of your own attractiveness by just, like, swiping your thumb on an app.

You see some pretty girl and you swipe and it’s, like, oh, she thinks you’re attractive too, so it’s really addicting, and you just find yourself mindlessly doing it.” “Sex has become so easy,” says John, 26, a marketing executive in New York.

“The first was around 10,000 to 15,000 years ago, in the agricultural revolution, when we became less migratory and more settled,” leading to the establishment of marriage as a cultural contract.

“And the second major transition is with the rise of the Internet.”People used to meet their partners through proximity, through family and friends, but now Internet meeting is surpassing every other form.

As the polar ice caps melt and the earth churns through the Sixth Extinction, another unprecedented phenomenon is taking place, in the realm of sex.

Hookup culture, which has been percolating for about a hundred years, has collided with dating apps, which have acted like a wayward meteor on the now dinosaur-like rituals of courtship.

“It’s like ordering Seamless,” says Dan, the investment banker, referring to the online food-delivery service.

“I always make a point of disclosing I’m not looking for anything serious.

I just wanna hang out, be friends, see what happens …

It’s setting up two or three Tinder dates a week and, chances are, sleeping with all of them, so you could rack up 100 girls you’ve slept with in a year.”He says that he himself has slept with five different women he met on Tinder—“Tinderellas,” the guys call them—in the last eight days. ”“We don’t know what the girls are like,” Marty says.“And they don’t know us,” says Alex.

Dan and Marty, also Alex’s roommates in a shiny high-rise apartment building near Wall Street, can vouch for that. “She works at—” He says the name of a high-end art auction house. And yet a lack of an intimate knowledge of his potential sex partners never presents him with an obstacle to physical intimacy, Alex says.

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